Thursday, June 17, 2010

June’s Honorable Mentions

1. Illinois Personal Injury Attorney Philip Berenz is taking full advantage of the expertSYNDICATION program as part of his ExpertHub subscription. In fact, he has received additional exposure on the homepage of with high consumer ratings for his article content. Because his articles are syndicated on our relevant network sites, Attorney Berenz can also be found on,,, and…just to name a few!

2. Family Law Attorney Thomas McCormack uploaded video to his profile page providing potential clients with tips on handling their divorce case. This video is an entertaining take on important legal information.

3. New York Bankruptcy Attorney Bruce Bronson has added details on case history to his profile page. These details help to build credibility in the eyes of potential clients while showcasing his firm’s expertise. Attorney Bronson has also completed the tagline, profile teaser and firm overview information of his profile.

4. The Premier Law Group, Wood & Eisenberg is taking advantage of the three links available from their profile page. The links provide SEO benefits to their firm’s website, while the custom anchor text improves their chances of ranking organically in the search engines.

Your profile is the gateway to generating new leads to grow your business. By taking a few minutes to upload additional information, you are increasing your odds of retaining new clients. For more information on optimizing your profile page or about our article syndication program, please contact us today.

Wednesday, June 16, 2010

Lights, Camera, Action! Add videos to your profile and reach your audience.

Educate and entertain your potential clients by uploading videos to your profile.  Videos are an easy way to enhance your profile page while providing your potential clients with specific messaging about your firm’s services.  If you already have videos on your site or videos hosted on a service like YouTube, Yahoo! Video, DailyMotion or Vimeo, you can easily upload those or other videos to your profile page at any time.

Benefits of adding video to your profile:
  • Offers an attention grabbing alternative to showcase your firm’s expertise
  • Allows you to deliver specific messages focusing on one practice area at a time
  • Provides an opportunity for in-person client testimonials that consumers look for
  • Leverage any media coverage your firm receives 
  • Provides SEO benefits
    • Good video will increase the time consumers spend on your profile page, which reduces the bounce rate—both of which are signals that search engines use to measure the quality of a search result
Videos can showcase a variety of legal topics, themes or supporting details important in distinguishing your firm from competitors.  Here are a few examples of ExpertHub subscribers who have uploaded videos to their profile page.

Washington D.C. Injury & Malpractice Attorney Patrick Malone was featured on the Today Show.  He posted his interview with Matt Lauer on finding the best medical care and patient advocacy.

Pennsylvania Workers Compensation Law Firm of Lowenthal & Abrams, P.C. uploaded videos about Workers Compensation and their Medical Malpractice team.  These videos provide additional information on the firm’s expertise and how they meet their clients’ needs.

    Utah-based Bankruptcy and Disability Law Firm of Pearson & Butler, PLLC offer multiple videos on their profile ranging from loan modification legislation to Chapter 7 & Chapter 13 Bankruptcy tips. Potential clients visiting this profile page will benefit from the legal information provided in these videos.

    For information on how to upload videos to your profile page, please contact us today!