Wednesday, April 28, 2010

Get Found on Google with Article Contribution

If you are looking to maximize your ExpertHub subscription and increase your search engine visibility, submitting quality articles related to your practice area specialty is a simple way to achieve this. Article contribution is also a great way to generate more traffic to your profile page and in turn, produce additional leads to help you build your business. Los Angeles Personal Injury Lawyer Rodney Mesriani has contributed 148 articles to his profile page and during the month of March 2010 has received 8,523 article views, 386 profile views and 138 leads.

Mesriani article success stories include:

1. “California Meal Time and Break Laws: Employer Violations
    • Published: October 21, 2009 
    • March 2010 Page Views: 169  
    • Page Views to Date: 950 Found on:  
    • Traffic generated from 624 keywords includes:
          - California meal break law, 28    
          - California code of regulations, title 8 §11040, 25  
          - Ca law regarding lunch breaks, 24   
          - Case of employment break + duty meals, 17 
            - Wrongful termination lawsuits, 30    
            - Wrongful termination laws, 14    
            - Employee rights wrongful termination Idaho, 13  
            - Legal limitations of termination of at will employment, 7
        • Published: January 19, 2010
        • March Page Views: 126
        • Page Views to Date: 386
        • Found on:
        • Traffic from 189 keywords includes:
            - Employment law married couples, 27
            - Employee favoritism, 14    
            - Dangers of nepotism at work, 11   
            - Employee denied transfer, 11
        ExpertHub optimizes every subscriber’s profile page for organic search and allows each subscriber to include 3 backlinks to various pages within their own website. With the help of these free benefits, Rodney Mesriani’s profile page has also achieved a high ranking in Google:
        • ExpertHub page rank: PR3
        • Mesriani Law website page rank: PR3

        Fore more information, please contact us today.

        Tuesday, April 27, 2010

        Publishing on the ExpertHub Network: Focus on the Long Tail

        ExpertHub's mission, since we started, has always focused on 2 things:
        1. Help consumers find high quality information about their legal/elective medical issue
        2. Help local professionals build their business and their brand
        We accomplish that mission by publishing information online with an eye towards having it found via organic search. Whether or not we author the article or we are providing topic suggestions to our members who publish their articles on on our network, we generally focus on the long tail of keyword topics. Here is a quick summary of the buckets of keywords that we target:

        A couple things that we have learned:
        • Head terms are great - we rank for a lot of them. They convert to leads at very high rates. However, if you limit yourself to focusing your SEO efforts on head terms, you're likely to be disappointed and you are setting your business up for failure as Google changes its algorithm regularly.

        • Most attorneys websites only rank for name searches. This will be the leading category of keywords for any law firm spending a "reasonable" amount of money on SEO. For most attorneys, it will be the only category.

        • Most attorneys are fixated on keywords associated with local searches (i.e. "cleveland divorce lawyer."). No doubt that these are valuable searches. They are also incredibly competitive. If you want to rank for these phrases (or if you currently do rank and you want to maintain that ranking), you need to have a viable link building strategy. You also need to understand how to use the Google Local Business Center. We'll show you how your ExpertHub profile can help you with both of those in a later post. However, what's most interesting about local searches is how many attorneys assume that this is the only way that consumers use the internet to find a lawyer. The reality could not be further from the truth.

        • If you want traffic and leads (which is really what most attorneys want out of the Internet), then you should pay attention to topic searches. Why? See below:

        • The vast majority of internet traffic - over 2/3 - of search traffic is for topic searches.

        • Although the conversion rate (lead/visitor) for topic searches is lower than for local searches, if you have a low cost publishing approach, the overall cost/lead will be much lower for topic searches than it will be for local searches.
        Of course, you want to rank for as many keywords as possible. Search behavior is changing rapidly every year and you want to make sure that your firm is plugged into the search stream. Our publishing platform in combination with our network of websites is truly a unique asset that will allow you to make sure that your firm is poised to take advantage of the Internet to generate new business.

        To learn more, contact us today.