- Help local professionals generate new business from their ExpertHub advertising. This typically takes the form of leads that get emailed directly to the local professional.
- Provide the tools so that local professionals can build their brand. All of our content syndication tools have this goal in mind - they allow you to publish content so that you can differentiate your practice.
Why We Released Pay Per Lead
All of the traffic and leads that we generate from our network comes from organic traffic. Because of this, there is natural variability in the number of leads that we generate each month for a specific practice area and county. This variability is most pronounced for lower volume categories . . . if we have historically generated 6 leads a month on average, that means in one month we may generate 3 and the next month 9. Although some local professionals don't mind the variability, others become concerned when lead volume dips and may question the ROI that they are receiving in a given month.
Pay per lead provides a solution to this situation. Now, when a local professional is contemplating their advertising spend, we show them both a flat fee and pay per lead option (see below)

Which One Is Best For You
The biggest lesson that we have learned over the past year is that a local professional needs to see at least 30 leads before they can really do an ROI calculation. After 30 leads, you will have seen enough leads to see what types of cases fit well with your practice and which ones don't. You will have had enough time to have interacted with the consumers and closed some business from your advertising. Our goal is to get you those 30 leads. Whether or not you choose pay per lead or quarterly flat fee is really up to each local professional. Here are a couple of things to think about as you choose:
Quarterly flat fee is best if:
- You want a predictable quarterly advertising expense.
- It allows you to lock in your rate - so if we continue to grow our lead volume (its up 50% in the last 12 months), your effective price per lead will be lower.
- You are in a lower volume geography and want a guarantee on the lead volume for your advertising expense. If we have a month that is lower than our historical average - your advertising is automatically extended until we hit the target lead volume.