One “must have” is registering your firm’s website with Google maps. Using Google maps is a great way to not only gain free exposure in your search results, but will also help drive more traffic to your firm’s website and build inbound links to your website.
In addition to establishing good inbound links to your firm’s website, it’s also important to consider the number of citations your website receives (ie: citations are mentions of your business name and address on another website, not just links to your website). There are many ways your site can receive citations that can range from directories and profile pages to blogs. And because some sites carry more authority and relevance in the eyes of Google, it is believed that receiving citations from those sites will ultimately increase your rankings (i.e. Wikipedia, BBB.org, etc.).
Your advertising profile on the ExpertHub Network is a great way to gain more citations. Because we offer several subscriptions plans on a network of highly optimized websites in various categories, you will benefit from the citations our sites can provide. For example, an attorney subscribed to the practice areas of Debt Settlement and Bankruptcy will receive citations on five different sites in our network:
• LawFirms.com
• BankruptcyLawFirms.com
• TheBankruptcySite.org
• FilingforBankruptcyOnline.com
• DebtSettlementLawyers.com
This is something that no other legal marketing platform can provide.
Below is a sample search for a maritime attorney located in Maine. Attorney Nicholas Walsh appears in the Google maps results displayed below. Next to his name is a link for “more info,” which when clicked displays all the citations available for this firm listing.
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| Google maps 7-pack |
Attorney Walsh received 17 citations from authority websites, which includes LawFirms.com and AccidentAttorneys.com . These citations helped place his firm’s listing prominently at the top of Google map’s 7-pack, as displayed above. The more citations he continues to receive, the better his chance is of remaining in this section.
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| Examples of Google Citations from LawFirms.com and AccidentAttorneys.com |
For more information on advertising your firm on the ExpertHub Network, please contact us today.
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Brilliant post! I love it. Google is constantly searching the Internet looking for local information that matches the business listing on that appears on your Google Places listing. The more citations they find mentioning your business NAP, the more credibility and relevance they will give to your Google local business listing. Best Wishes!~ Nancy Taylor
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