Wednesday, June 16, 2010

Lights, Camera, Action! Add videos to your profile and reach your audience.

Educate and entertain your potential clients by uploading videos to your profile.  Videos are an easy way to enhance your profile page while providing your potential clients with specific messaging about your firm’s services.  If you already have videos on your site or videos hosted on a service like YouTube, Yahoo! Video, DailyMotion or Vimeo, you can easily upload those or other videos to your profile page at any time.

Benefits of adding video to your profile:
  • Offers an attention grabbing alternative to showcase your firm’s expertise
  • Allows you to deliver specific messages focusing on one practice area at a time
  • Provides an opportunity for in-person client testimonials that consumers look for
  • Leverage any media coverage your firm receives 
  • Provides SEO benefits
    • Good video will increase the time consumers spend on your profile page, which reduces the bounce rate—both of which are signals that search engines use to measure the quality of a search result
Videos can showcase a variety of legal topics, themes or supporting details important in distinguishing your firm from competitors.  Here are a few examples of ExpertHub subscribers who have uploaded videos to their profile page.

Washington D.C. Injury & Malpractice Attorney Patrick Malone was featured on the Today Show.  He posted his interview with Matt Lauer on finding the best medical care and patient advocacy.

Pennsylvania Workers Compensation Law Firm of Lowenthal & Abrams, P.C. uploaded videos about Workers Compensation and their Medical Malpractice team.  These videos provide additional information on the firm’s expertise and how they meet their clients’ needs.

    Utah-based Bankruptcy and Disability Law Firm of Pearson & Butler, PLLC offer multiple videos on their profile ranging from loan modification legislation to Chapter 7 & Chapter 13 Bankruptcy tips. Potential clients visiting this profile page will benefit from the legal information provided in these videos.

    For information on how to upload videos to your profile page, please contact us today!


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