Thursday, May 6, 2010

Profile Elements – What A Tagline Can Do For You

Your Lawfirms.com profile does more than just show prospective clients information about your firm, it can also help you get found in search engines like Google.  Each element of your profile page has a purpose and plays an active part in how you will rank in search engines.  So as you upload details on case history, firm overview and profile tagline and teaser, keep in mind that the information you are contributing will influence how you are found on the Internet.
 

Let’s consider the profile tagline for a moment.
 

The profile tagline is short in length, roughly 100 characters. Its purpose is to provide the consumer with a short, attention grabbing sentence that distinguishes your firm from your competition.  

The tagline is especially important when consumers search for local attorneys in the Lawfirms.com Lawyer Directory.  In addition to your photo and firm’s contact info, the tagline plays an integral part in motivating consumers to take the next step and view your profile.  In the sample search below we can see how the tagline highlights and differentiates two out of four Arizona-based firms: Goldwater Law Firm and Law Office of Donna M. Hougen. 

The tagline also provides SEO benefits helping your profile page rank for even more keyword searches.  Below is a sample keyword search on Google for “Utah’s premier legal services firm.” The LawFirms.com profile page for Utah-based bankruptcy and foreclosure law firm of Pearson & Butler displays in position #2.  This keyword search is part of their tagline.  Also ranked in position # 3 of the organic search results is another ExpertHub Legal Network website, ForeclosureLawFirms.com.  As a subscriber, Pearson & Butler receive exposure on and case leads from this site and any other websites in our network that generates foreclosure and divorce case leads.

Actual profile tagline: PEARSON & BUTLER, Utah's premier legal services firm. Se Habla Espanol.

From these examples, you can see how important it is to consider the information used to represent your firm as you continue to build your business online with ExpertHub.  By taking advantage of the tagline and other profile elements, it will ensure better lead generation and greater exposure for your firm. 
 

For more information or suggestions on how to optimize your profile, please contact us today.

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