
Based on a new Lawfirms.com user poll, 67% of 1,743 consumers who voted are willing to travel up to 1 hour to see a qualified lawyer. Interesting enough, 21% are willing to travel any distance, whereas only 12% are willing to travel between 1 to 2 hours.
Unless your local law practice is able to handle cases completely over the phone or has no direct competition, you should have a target geographic coverage radius of no more than 50~75 miles (roughly a 1 hr drive time in most metropolitan areas). This will increase the odds for a consumer to schedule a consult and actually show up at your office.