Steve, CEO of ExpertHub, discusses ExpertHub's value proposition.
Q: How can ExpertHub help lawyers with online marketing?
A: ExpertHub helps lawyers use the internet to obtain new clients. We do that in the following ways:
Q: How can ExpertHub help lawyers with online marketing?
A: ExpertHub helps lawyers use the internet to obtain new clients. We do that in the following ways:
- The sites in our network are visited by hundreds of thousands of consumers each month that are looking for a lawyer. Our technology is built to convert those visits into case leads and to deliver them to local lawyers in real time.
- We help firms get listed on Google when consumers are searching for a lawyer. How we help a lawyer get found on Google is what makes ExpertHub unique and there are two distinct approaches.
- The first way is through the online profile you build on LawFirms.com. By adding information about your firm, including your location(s), your attorney biographies, case history and even video clips, consumers find a page that you control when they search for your firm.
- The second way is by contributing information about the types of legal issues that you are knowledgeable about. Because they are published on our sites, these articles find their way onto the first page of Google for related search terms. It’s an incredibly powerful way to build your firm’s brand and to generate more business.
Q: What kind of success have you been hearing from attorneys using ExpertHub?
A: Every day we hear from attorneys that are retaining clients in all of the types of law that they practice. Because we believe that all online advertising should produce a measurable ROI, this is deeply satisfying for us because we know we have helped a lawyer tap into the power of the Internet. It brings us equal satisfaction to know that a consumer that started by going to Google and searching for a lawyer was able to find counsel and get their legal issue resolved.
But, what really brings a smile to our face is the success that attorneys are having with our ExpertSyndication product. Each month, we are seeing more and more attorney-contributed articles find their way onto the first page of Google. Many of these attorneys have spent thousands of dollars on SEO consultants and weren’t able to realize the same results that they received in a matter of weeks with our technology.
Q: What can we expect from ExpertHub in the next 6 months?
A: We started ExpertHub because we believed that consumers needed a better way to find a qualified lawyer and that lawyers needed a better way to market their practice and obtain clients. In our first year, we made tremendous progress on that front by increasing the overall number of consumers and lawyers that connect with our service.
Over the next six months, we will focusing on making our network the best place for consumers to turn to find a wealth of legal information contributed by lawyers – either on our platform, on a lawyer’s blog or on any other high quality source available online. By delivering on that goal, we will become the best place for a lawyer to turn if they want to build their practice online. We’ll be adding many features that will make it easier for a lawyer to distinguish their practice and generate the types of clients that improve the profitability of their business.
A: Every day we hear from attorneys that are retaining clients in all of the types of law that they practice. Because we believe that all online advertising should produce a measurable ROI, this is deeply satisfying for us because we know we have helped a lawyer tap into the power of the Internet. It brings us equal satisfaction to know that a consumer that started by going to Google and searching for a lawyer was able to find counsel and get their legal issue resolved.
But, what really brings a smile to our face is the success that attorneys are having with our ExpertSyndication product. Each month, we are seeing more and more attorney-contributed articles find their way onto the first page of Google. Many of these attorneys have spent thousands of dollars on SEO consultants and weren’t able to realize the same results that they received in a matter of weeks with our technology.
Q: What can we expect from ExpertHub in the next 6 months?
A: We started ExpertHub because we believed that consumers needed a better way to find a qualified lawyer and that lawyers needed a better way to market their practice and obtain clients. In our first year, we made tremendous progress on that front by increasing the overall number of consumers and lawyers that connect with our service.
Over the next six months, we will focusing on making our network the best place for consumers to turn to find a wealth of legal information contributed by lawyers – either on our platform, on a lawyer’s blog or on any other high quality source available online. By delivering on that goal, we will become the best place for a lawyer to turn if they want to build their practice online. We’ll be adding many features that will make it easier for a lawyer to distinguish their practice and generate the types of clients that improve the profitability of their business.