

- Value: On your LawFirms.com profile page, include messaging about your competitive pricing or contingency fees in the Tag Line and Teaser.
- Experience: Always fill out the Years of Experience in the Summary section, regardless of the number. For those who just celebrated passing the bar, use the Overview section to elaborate in detail of what makes up for your lack of experience. Including a video also helps (please see my prior posting on Educating Consumers with Video)
- Success: Fill in 3~5 representative and successful cases in the Case History section. Submitting articles that highlight your knowledge for a particular legal issue will also help instill confidence in consumers.
Other major factors consumers look for are Location (262 votes) and Education (114). Surprisingly, Endorsements from Family and Friends only garnered 75 votes. In the Other Answers section, Honesty and Integrity were the top two fill-in answers.