Thursday, October 22, 2009

An Easier Way for Local Professionals to Advertise Online

We recently launched a new subscription product called Standard Listing for lawyers, plastic surgeons, dentists, chiropractors, financial planners and accountants.  The subscription includes an online profile, a directory listing and article publishing - all for a low annual fee.

Our article publishing platform is designed to help local professionals reach new clients through published content in a cost-effective manner. An article on our legal sites receives, on average, 20 unique visitors each month.  5 articles would attract 100 unique visitors per month; 1,200 per year.

For lawyers, the current standard listing price is $300 per year, therefore the average cost per visitor is $0.25.  Since all our traffic comes from organic search, it is essentially the same as getting an effective cost per click (cpc) of $0.25. Compared that to Google's average cpc for legal-related keywords at $7 -12, you are saving at least 95%!
 
Subscribers who publish articles also receive premium brand exposure and lead generation opportunities.  Every contributed article has a prominent "About the Author" box in the top right corner that includes the professional’s photo, name and practice, plus links to the profile and other articles by this author.  It also allows consumers to submit a case inquiry directly to you.  But the real plus is the SEO benefits - each article provides one backlink with customizable anchor text to your site, blog, or any specified web page.
Our Standard Listing product is an easy way for local professionals to enhance their online marketing as well as for SEO firms to leverage our service for their clients.

To learn more, please visit our corporate site or contact us.

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