Tuesday, November 23, 2010

NEW FEATURE: Add Video To Your Articles For More Impact!

As you write articles, consider increasing their impact by including a supporting video.  Videos provide an entertaining and informative way to reach consumers who are searching for legal information, and can help validate the content you are writing about.  

Here is a great example of an article published on DrunkDrivingLawyers.com that includes supporting video footage.  This article titled “How Do You Win a DWI/DUI Case? Part 1: Probable Cause To Stop”, written by Attorney Paul D. Reynolds, highlights key components for winning a DWI/DUI case.  Also included in the article body is video footage from an actual arrest. This video is not only an attention grabber, but more importantly, it provides supporting details to reconfirm his point-of-view.

As consumers search online, it is believed that locating an article with video can increase the readership of that article.  The more time a consumer spends reading your article and watching the video, helps increase the average time spent on the page as a result of a search. This is a key metric in determining the effectiveness of the search results and makes your article more relevant in future searches.

If you want to include a video in your next article submission, you can either provide the embedded code for the video, or a link to where the video is hosted when you upload content to our publishing platform.  We will make sure that the code is properly embedded to display your selected video.  Enter this information in the “Body” field as pictured below.

If you have any questions about adding videos to your articles, please contact us today.

Tuesday, November 16, 2010

Fresh New Look!

You may have noticed we recently updated the design of many sites in our network.  This new design features an easier layout to help the thousands of daily visitors quickly navigate between the different sections of information.  With a fresher, more user-friendly layout, you can still expect the same great benefits of advertising with ExpertHub.

Below is a sample from the homepage of LawFirms.com to show you some of the new changes:

You can see from this sample, the primary focus of the page is the “Contact a Professional” box located at the top center of the page. This will make it easier for potential clients to connect with local professionals.  Also, we better defined the many sections of our homepage.  This will allow consumers to quickly scan and locate the information they are looking for.  Whether it be the search for “Lawyers Near You” or “Popular Articles”, the information is now better organized and provides additional avenues of driving traffic to your profile page.

As you see familiar sites in our network change, feel free to contact us if you have any questions.  We appreciate your feedback and hope you enjoy the new look.

Wednesday, October 20, 2010

Divorcenet.com Included in “Top 50 Divorce Blogs”

Divorcenet.com, one of our divorce related websites, was recently highlighted in the “Top 50 Divorce Blogs” posted on MastersInCounseling.com.

Divorcenet.com is featured under the category of “General Divorce Advice & News,” and displays links to several of our current subscriber’s blog feeds. Blog content on this site ranges from stories on divorce and family law to collaborative divorce and risks of divorce.

Check out these great blogs for divorce information and contact us with any questions you may have.

Friday, October 15, 2010

NEW Anatomy Pages: Contribute Expert Advice and Showcase Your Firm’s Expertise

We are excited to launch a new type of content page on the Experthub network.  Our Anatomy Pages are a great way to contribute your expert advice quickly, while gaining additional exposure online and driving potential clients to your profile page. As a test, we are starting this new content type on BankruptcyLawFirms.com, and will roll out more anatomy pages over time across our network.

These new content pages allow consumers to research and understand the process of a case that could pertain to their legal needs.  Descriptive information is provided for each stage of a case explaining the legal process consumers could face if they chose to pursue this type of action. 

Lawyers subscribed to our network are able to offer expert advice at each step, which will establish subject matter expertise and motivate potential clients to seek you out for assistance with their needs. This approach gives our clients another way to get exposure with very little investment of time.

The graphic below shows stage one of a sample Anatomy Page.  If you wanted to provide your potential clients with advice regarding one of the sections, simply click on the red “Add Your Advice” button located to the top right of each section.  A box will pop up for you to type in your information and click submit.

Once you submit your information our SEO team will review the content for approval, and as it is published you will be highlighted as a contributing author. The photo or firm logo you supplied on your LawFirms.com profile page will be displayed with your name.  Consumers can scroll conveniently through the author menu by clicking the orange arrow button, as in the graphic below.  At this time we are only allowing five authors to contribute to any one section so early contribution is recommended.

As a consumer selects the advice they want to review, clicking on the lawyer’s name will display the expert advice contributed.  We can see in the graphic below that Colorado Attorney, Ted Taggart, has contributed his advice for the section on “Choosing the Type of Bankruptcy.” Also present in the advice box is a link consumers can click on that goes directly to Attorney Taggart's profile page for more information about his firm and the services he can provide.

Our goal is to create many exposure opportunities for our subscribers throughout our entire network of sites while providing consumers the best legal resources. In addition to publishing articles on our network, our new Anatomy Pages will boost your online exposure, and increase your opportunity to generate more leads each month.  To access this new section, go to BankruptcyLawFirms.com and scroll down to the "Browse Bankruptcy Topics" section.  Check out our sample Anatomy Page to review all seven stages of this case. For more information on these exclusive content pages and submission guidelines, please contact us today.

Tuesday, October 12, 2010

Missed our recent webinar? Access the information, today.

We recently held a free webinar that focused on the benefits of our expertSYNDICATION program and the convenience of tracking your advertising campaign through our expertSTATS.  The webinar also explored our new publishing platform and ways to increase your online exposure.

If you are interested in learning about these two programs as part of your ExpertHub subscription, or would like to refresh the information you currently have, click here for a full recording of the presentation.

We are in the process of developing new webinars to help you leverage your ExpertHub subscription, so please keep an eye out for future emails announcing those.  We would also like to hear your feedback about this webinar, contact us with questions or comments today. 

Wednesday, October 6, 2010

Take Advantage of Your Featured Author Badges

Here are two examples of current ExpertHub subscribers taking advantage of their Featured Contributor and Featured Author badges.

In the below example, Denver Bankruptcy Attorney, Teg Taggart, displays his badges conveniently on an internal page of his firm’s website. He chose to couple the two badges on this page, and by doing so, provides easy links to all his articles. This also allows him to tout his firm as a featured contributor with ExpertHub and highlights the 33 positive ratings received from potential clients who found his aritlce’s information useful.

In this example, we can see Los Angeles Personal Injury Attorney, Rodney Mesriani, has chosen to display his Featured Contributor badge prominently on the homepage of his firm’s website.  This badge conveniently connects his potential clients with the articles he has written, highlights him as a featured author on the ExpertHub Legal Network and confirms that he is a content expert in his field.  Plus, the 730 positive consumer ratings add to the firm’s credibility, while building good rapport with potential clients.

These easy and convenient badges offer many benefits and can be added to your firm’s website, preferably the homepage, with the HTML code provided when you log in to your online account.   You can select between different sizes to accommodate your current homepage layout.  Mix it up by adding one or both of the badges to your website, your professional LinkedIn or Facebook pages or blog sites.

If you have any questions on how to access the code used to create these badges, please contact us today.

Friday, September 24, 2010

Free Webinar, Register Today!

We are hosting a FREE webinar focusing on the benefits of our expertSYNDICATION program and tips to help track the effectiveness of your ExpertHub advertising campaign.

If you are looking for new ways to leverage your current campaign, register for this webinar and learn more about an underused program that comes with your subscription, and tour some of the benefits our new Publishing Platform.  

A few things you will find helpful:
•    How to brand your firm through quality content
•    How to gain more exposure online
•    Tips for understanding your article stats
•    Convenient ways to track your ROI

At the end of the presentation there will be time to submit questions for our team, so register today and let us provide insight into new ways to optimize your ExpertHub subscription.  Register now for your chance to win a free article to be posted to our network. 

Date:  September 30, 2010
Time: 10 AM PT / 12 PM CT / 1 PM ET
Click here to Registration

Please contact us if you have any questions.